I still remember the comments from some of our customers when we abandoned the folder-type catalog to move to a book format. Many of them told us that the folder was more practical because you could add pages following new product launches or substantial modifications of existing ones. 

This customization could reach extreme situations, however, such as a colleague’s folder which had more added pages than the original! The book format did not allow such customization, but it was more compact and manageable, and users quickly got used to it. 

Regarding the latest printed editions of our catalogs, I am convinced that the "virtual" circulation, i.e. the number of downloaded catalogs in PDF, far exceeded the printed circulation. Our eCatalog is just another step along the path of “going digital,” with an undeniable advantage that no printed document or PDF has ever had. 

If a customer from Uzbekistan, for instance, requires product information, Google Translate, which is available on eCatalog, can meet that need. Google only guarantees 80 percent accuracy in translation, but if I needed to consult documentation published in the Uzbek language, that 80 percent would be more than welcome. 

To see what languages are supported on eCatalog, click the “Select Language” box at the top to open a drop-down menu. I count 64 languages in addition to English. Have you used Google Translate on this or other sites? If so, what is your experience?

About the Author

Ricardo Diaz

Ricardo Diaz is the manager of digital tools and technology for CommScope, a global leader in infrastructure solutions for communications networks. He is responsible for defining the direction of CommScope’s digital tools, applications and interactive capabilities. Located in the Madrid Area in Spain, Mr. Diaz leads this effort through the development of comprehensive digital technology strategies. He develops tools that position CommScope as a leader in solutions marketing, leverages applications and systems to increase efficiency of the internal teams and customers, integrates electronic tools across CommScope with the support of IT, and creates roadmaps and architectures that will be flexible in incorporating new technologies into the marketing mix. Before joining CommScope, Mr. Diaz worked as a tech manager for both Lucent Technologies and Avaya. Upon CommScope’s acquisition of Avaya, Mr. Diaz became an engineer program manager, and was subsequently promoted to technical manager before gaining his current role. Mr. Diaz graduated from the Universidad Politécnica de Madrid with a telecommunications engineering degree.

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Comments

1 comment for "The Growing Folder"
Carlos Morrison Fell

You can bet on that Ricardo! And for designers, consultants, and even customers, when moving from one place to another for a meeting, carrying such ammount of paper was "heavy lifting". Sometimes different people didn´t share the "latest updates" neither! These are many additional benefits that you can add with a simple "click of a mouse". Regards from Argentina, where we use the Translate option from the site!

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