One of the tactics that a movie producer uses to affect how you think about a character is the use of background or theme music. A hero enters the scene, ready to save the world and some cool, fast-paced music plays. A villain appears as a set of dark, deep tones proceed. As a kid I always thought it would be cool to have my own theme music follow me around, and that music could come on anytime and anyplace.
A little over a month ago, Amazon has made this happen with its Cloud Player (www.amazon.com/cloudplayer ). As part of its intense investment into cloud computing, music, videos, photos and anything else no longer needs to be tied to a device, but will be tied to the cloud. This is part of a natural evolution, as no one thinks of his or her music as tied to a hard-copy CD anymore. Our prized collections have been downloaded from iTunes, Amazon, or others, and we transfer it to CDs, MP3 players, iPods and other devices as we need it.
So today we can skip the initial download altogether and use the World Wide Web as our hard drive, just accessing the song wherever we are and on whatever device we were using. The initial offering is 5 GB (around a 1000 songs) free with more storage available for a fee. I could go in depth about how cloud computing works, or about how much the network will have to be upgraded with new electronics and cabling to support the increase in bandwidth that this will require.
But my fellow blogger Jim Hulsey has already discussed this here, so for now I’ll just say “Cool!” and listen to my song of the day.