Use this downturn to upgrade for the upturn - The current economic climate
will increase pressure on businesses to reduce costs. The natural instinct is
then to focus cost reduction exercises on parts of the business which are not
directly revenue generating. The ‘easy targets’ are cost centers like IT. However,
investments in IT can actually realize tangible business benefits at precisely
the time when cuts are being advised. The practice of ‘cherry picking’ cost-reduction
exercises may be futile and may even be counter-productive in the long run...
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