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Our Analysis

Gen Z expects and values always-on/always-available internet access. They are most satisfied with their internet speed at home. Moving away from home, they are less pleased, especially on the go. Living in a virtual world creates frustrations for them when connectivity speeds can’t keep up. They behave the same way wherever they and their devices are, regardless of location since, for them, the “place” is defined by where they and their phones are, not a specific geography or location.

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