New global research from CommScope underscores why
Generation Z is the most technology intimate and connection dependent in
history, with unique viewpoints and expectations for the devices, technologies
and people they depend on for their always-on lifestyle.
The research, involving 4,003 advanced technology users aged
13 to 22 in eight major cities around the world—also revealed that:
two-thirds feel that the “age of privacy is over” and that nothing they do
online is private, although most try to protect their personal privacy at
number one desired career was to be a famous YouTuber, followed by a
cutting-edge software developer and Twitter celebrity with over one
heaviest users check their smartphones more than 30 times an hour.
Zers are increasingly prolific content creators and share that content
freely with others via their networked devices.
- More than 50 percent say internet access (or lack thereof)
impacts who they socialize with and 49 percent
saying it influences what products they purchase.
Zers are far happier with their smartphones than with their service
than 60 percent of respondents are dissatisfied with their network
connectivity when away from home, where they consider connectivity crucial
to their lifestyles.
CLICK TO TWEET: According to GenZ “age of privacy is over.” Learn more here.
“Tech intimates, who check their devices every three minutes on average, are set to shape how
we live, work and play in the future,” said Fiona Nolan, senior vice president
of Global Marketing at CommScope. “Their attitudes and usage of technology will
have a big impact on society, paving the way for significant social, political
and technological changes.”
The extensive research findings and in-person interviews,
available at http://www.commscope.com/insights,
showed three significant outcomes in terms of how this technology-intimate age
group relates to the technology they use and rely on:
Z sees time as a form of currency, using their connected devices to spend,
save and waste time. As the always-on generation, technology runs as
an appendage or extension of their very identity. That identity is
showcased through the apps
where they spend the most time – YouTube, WhatsApp, Facebook and
their connected devices, Gen Zers exist in a virtualized world where
expression, enhancement and entertainment dominates. The smartphone
is their social hub and the epicenter of how they conduct their lives, and
they feel safe and adept in this highly connected, content-sharing world. Because
they are so hyperconnected, it isn’t surprising that 63 percent say it
would be extremely difficult to live without their smartphone.
opinionated and attached, Gen Z finds fulfillment in their devices. Their
smartphones make them feel secure and they form rituals and habits related
to using their devices more and more. Technology is essentially an
indistinguishable part of their very identity and intertwined in their
daily lives. Prioritizing longer battery life, more memory/storage and
faster internet speeds highlights their obsessive relationship with their
“These ‘Tech Intimates’
are huge consumers of mobile bandwidth and key influencers for their peer
groups,” Nolan stated. “We
are committed to continually looking for insights to understand the needs of
tomorrow’s user and help shape the networks of the future. This research identifies areas of opportunity
for service providers, smartphone manufacturers and businesses to attract
loyalty from this generation as they look for faster, more reliable and
ubiquitous network connectivity.”
more about the emerging technology, network and communication needs of these
Gen Z Tech Intimates, download the
full research report. For images related to the research, visit
our Flickr page.
About the Research
with an independent market research firm, conducted research in early 2017 with
4,003 respondents between the ages of 13-22 in eight global markets including
New York, Buenos Aires, London, Berlin, Bangalore, Hong Kong, Seoul and Tokyo.
The participants self-identified as a frequent user of smartphones, checking at
least five times an hour, and agreed that they are among the first of their
friends to get the latest technology.
(NASDAQ: COMM) helps design, build and manage wired and wireless networks
around the world. As a communications infrastructure leader, we shape the
always-on networks of tomorrow. For more than 40 years, our global team of
greater than 20,000 employees, innovators and technologists have empowered
customers in all regions of the world to anticipate what’s next and push the
boundaries of what’s possible. Discover more at www.commscope.com.
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