Streaming Session Management
Leveraging manifest manipulation to increase revenue, reduce costs and to address subscriber churn
Streaming with Adaptive Bitrate (ABR) video represents the future due to its ability to create a personalized user experience across many device types using standard technologies. But it comes with a unique set of challenges that must be overcome in order to build a profitable video service. Manifest manipulation, when paired with automation, monitoring, analytics and session management, can address these challenges. CommScope’s Manifest Delivery Controller (MDC) helps service providers deliver a profitable “Real TV” experience by enabling advanced services that generate revenue, reduce costs and improve the user experience.
Challenges and opportunities
"Real TV" services to improve profitability
CommScope’s Manifest Delivery Controller (MDC) allows service providers to deliver advanced personalization services and manages the user experience as they transition between services. These services help create a profitable video service by creating new revenue opportunities, reducing costs and reducing customer churn. Some of these services include:
- Targeted Advertising
- Alternate Content and Blackouts
- Emergency alerts
- CDN Steering
- Personal Channels
- Bandwidth Optimization
- The flexibility to create new services as needed
Visibility into the streaming ecosystem
Running at the heart of the streaming ecosystem, the MDC has perhaps the most complete view of the entire system and can provide deep insight into both system performance and overall health. MDC provides visibility into important metrics such as:
- Success rate and errors for client requests
- Success rate and errors for interactions with third party systems such as the Ad Decision Server
- CDN and Origin latency and any errors fetching content and Manifests
- Performance of ad request processing
- Rogue requests that may represent a security issue
- Shifts between bit rates throughout the streaming session
Versatility and ease of integration
Due to its role as the manager of the manifest and its ability to implement workflows that adjust for differences in content, message formats, parameters and other variables, MDC can greatly ease the integration of the streaming ecosystem and the addition of new components.
MDC integrates with third party systems to enable advanced services that improve video service profitability.
Why CommScope?
End to end video expertise
Our decades of expertise—along with our portfolio of award-winning technologies and solutions deployed worldwide—make CommScope a leader in providing secure entertainment experiences. CommScope solutions address the complete video delivery chain, from programmer to the set-top. CommScope Professional Services help you with consulting, design, systems integration, custom software development and deployment of video processing solutions.
Leader in advertising
We are recognized as a market leader in digital ad insertion, with a proud reputation for high reliability and lowest TCO.
Addressing a next generation of video delivery
We are recognized as a market leader in digital ad insertion, with a proud reputation for high reliability and lowest TCO.
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CommScope’s Manifest Delivery Controller can mean happier users and improved profitability for content providers of all kinds.
How Streaming Session Management Can Improve The Profitability of Video Services
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