iTRACS Named a Major Player in IDC MarketScape: Worldwide Data Center Infrastructure Management

IDC assessed a number of vendors in the DCIM market and conducted a quantitative and qualitative assessment of the characteristics that explain a vendor’s success and help anticipate its ascendancy. iTRACS scored favorably based on its performance and capabilities in larger data center environments where the data center owner or operator needs to manage a complex web of interrelationships between thousands of assets.

“iTRACS provides a very capable product that fits well with larger, more advanced datacenter environments. It has very capable employees, great marketing, and a sound financial base,” IDC stated in its January 2012 report, IDC MarketScape: Worldwide Datacenter Infrastructure Management (DCIM) 2011 Vendor Analysis.

“We’re proud to be recognized by IDC as leaders in DCIM,” said Elizabeth Given, President and CEO of iTRACS. “We believe this is a validation of iTRACS’ long tradition of delivering demonstrable business value to customers – value that is quantifiable, continuous, and strategic. It also validates our decades-long commitment to innovation in the management of the physical layer – a commitment that is at the heart of our Converged Physical Infrastructure Management™ (CPIM®) software portfolio featuring interactive 3D visualization.”

In addition to evaluating vendors, the IDC MarketScape report made a number of observations about the evolution of the DCIM space that aligned with iTRACS’ own evolution as a DCIM vendor, Ms. Given said. She pointed to three in particular.

Convergence – “We launched our converged DCIM solution three years ago knowing that IT, Facilities, and Building Management Systems could not continue to operate as independent silos if data centers were to achieve breakthrough improvements in energy efficiency, cost reduction, and space utilization. Convergence was inevitable – and now it is here,” Ms. Given said.

Efficiency – “We agree with IDC that efficiency, availability, and cost are the key drivers in the data center, especially around the challenges of space, power, and cooling,” Ms. Given said. “Efficiency is the holy grail because it feeds into so many enterprise-wide improvements. This is why customers and partners like Intel and CA Technologies are working with iTRACS to evolve new efficiency metrics – what we’re calling DCIM Business Output® – that reflect the unique challenges of both IT and Facilities, and the value proposition of DCIM.”

Single-Pane View – “We agree with IDC that some type of orchestration is needed to keep power, cooling, space, servers, networking, and storage in equilibrium. That’s why we engineered an open systems, single-pane view of
the data center that offers point-and-click navigability through the entire physical infrastructure. It’s an integrated enterprise-class solution that orchestrates the management of the physical layer.”

“We believe that physical infrastructure management is now getting the strategic focus it needs to fully align IT with the needs of the business. DCIM is about more than managing thousands of assets, doing deep-dive analytics, and leveraging information-rich dashboards. All of that is vital. But DCIM is ultimately about unleashing the full resources of IT to drive transformational value for the business,” Ms. Given said.

About iTRACS

iTRACS Corporation is the leading provider of enterprise-class Data Center Infrastructure Management (DCIM) solutions that drive efficiency, performance, and strategic value in the data center. iTRACS’ best-in-class portfolio, Converged Physical Infrastructure Management (CPIM), features the world’s first and only holistic view of enterprise infrastructure using an interactive, navigable 3D environment. Interactive 3D Visualization -- The Efficiency Engine™ unleashes new opportunities to create efficiency and business value in the design, management, and optimization of IT physical infrastructure. Today, iTRACS is being globally deployed in some of the world’s most complex data centers and IT infrastructures, including four of the seven industry-recognized global leaders in data center design and management. iTRACS is proud to be included by Gartner as a 2011 Gartner Cool Vendor in Data Center Infrastructure Management.

About IDC MarketScape

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.