CommScope's COVID-19 Customer & Partner Hub Visit
Learn From Our Experts
IP Video unleashes the power of advertising, enabling addressable ads, pinpoint targeting and higher revenues. But server-side advertising, powered by manifest manipulation, brings with it unique challenges when trying to deliver a “Real TV” experience.
In this webcast, CommScope, Liberty Global and Omdia share their real-world experience with Server-Side Ad Insertion and detail lessons learned from delivering ads to millions of subscribers. The Webcast will demonstrate how service providers, broadcasters and programmers, often working together, can successfully implement addressable TV advertising within streaming IP video content to fully monetize audiences within Pay TV, TVE apps, vMVPD/Pay Lite, BVOD and D2C environments, including on set-top boxes and connected TV. You will hear about the advantages of a dynamic, intelligent, and configurable server-side IP ad insertion solution based on manifest manipulation to help deliver pristine playback and fully sold ad breaks at scale.
CommScope outlines the five top advertising challenges in IP video, together with their solutions. You will hear:
Liberty Global will provide insights and best practices from its implementation of addressable advertising in its IP video service, and how it architected a solution to overcome the challenges of server-side advertising at scale.
Omdia will review the IP video landscape and the market opportunity awaiting both service providers and content owners as more people watch streaming content for longer.
This one-hour replay discussion also explores: