The Importance of Investing in Partners and Customers

The process in which organizations communicate with customers is always changing. In a recent blog, Stephen Kowal, senior vice president of CommScope’s Global Partner Organization, talked about how CommScope recognizes the many ways our customers want access to information on products and solutions. Often, customers only want to engage us when they are ready to complete the transaction.

With this in mind, CommScope set out to provide a better way in which customers can gather accurate information and seek out the proper contacts to complete their buying process. To keep up with the changing needs of how customers access the information and interact with partners, CommScope introduced the PartnerPRO Portal. This new portal is considered a collaboration software tool that pairs the needs of CommScope customers with our PartnerPRO Network™ members.

Recently, I sat down with Stephen Kowal to ask him some questions about the PartnerPRO Portal and how it will ultimately help CommScope partners better deliver our latest products and solutions to customers around the world.

What you might take away from Stephen’s interview is that the PartnerPRO Portal is not a singular CommScope investment to the PartnerPRO Network. In fact, CommScope has been investing in its partner network since its launch almost four years ago and has heavily invested into the back-end systems to support the network. This new partner portal takes the partner network to the next step; which enables the interaction between CommScope, the customer and the partner to be much easier for everyone.

The PartnerPRO Network is believed to be one our company’s greatest strengths and continual investment in our partner program is essential to growing our organization while providing global customers with the best solutions for their vital networks.

For more information about the PartnerPRO Network, including information about how to find a CommScope partner, go to www.commscope.com/partnerpro.