Website Maintenance Announcement – September 19–21
Activities begin at 6:00 PM CT on Friday, September 19 and continue through Sunday, September 21.
During this time, Product and My Product List functionality will be unavailable
Website Maintenance Announcement – September 19–21
Activities begin at 6:00 PM CT on Friday, September 19 and continue through Sunday, September 21.
During this time, Product and My Product List functionality will be unavailable
This week, ARRIS SVP of Global Marketing Sandy Howe wrote a guest blog in Digital Marketing Magazine showcasing how multiscreen has changed traditional advertising forever. Sandy references key dat...
This week, ARRIS SVP of Global Marketing Sandy Howe wrote a guest blog in Digital Marketing Magazine showcasing how multiscreen has changed traditional advertising forever. Sandy references key data points from our 2014 Consumer Entertainment Index that lead into four specific areas every marketer should take into account in their video advertising approach. As we continue to see multiple connected devices enter the consumers’ homes, Forbes’ Roger Kay posted a review of the ARRIS SURFboard SBG6782-AC, highlighting the gateway’s high bandwidth and low latency, as well as the clean, web-like interface and wireless features. And as our 2014 Consumer Entertainment Index notes how video experiences have changed with multiscreen, according to The Drum, more than 40 percent of consumers live in a home with more than one tablet, with the device largely being used to watch TV episodes or movies, YouTube, and to play games. Additionally, Rapid TV News discussed research from Parks Associates revealing that the three segments -- travelers, avid watchers and multiscreeners -- average nine hours of viewing per week on a smartphone or tablet. Finally, Broadband TV News reported on data from Nielsen’s Q1 2014 Cross-Platform Report noting that consumers in VOD homes watch an hour and five minutes of live television per day, compared with the 54 minutes of live TV time among non-VOD users. Check back next week for the latest industry news.