Next Generation Advertising

New Revenue Opportunities with personalized IP Video Services

Enable user-targeted advertising and content playlists on any device

Video over IP networks needs to meet new, fast-changing customer expectations. By providing personalized video channels, and advertising targeted to specific demographics and individuals you can boost customer loyalty and tap into new sources of revenue.

Making smart decisions allows operators and content providers to monetize premium video content through targeted advertising on any device, and reduce churn by offering compelling personalized content. They can optimize these activities and improve inventory and campaign planning by leveraging rich content usage data and AI to gain a truly deep, up-to-date understanding of audience interests and media consumption.

CommScope’s proven experience in IP video can keep you ahead of the competition in the areas of IPTV evolution, advertising, OTT, and cloud-based video . Our technology and implementation services allow targeted advertising and personalized channels.

Intelligent and Efficient Video Delivery with Targeted Advertising


Learn about the benefits of CommScope’s proven intelligent and efficient video processing and delivery solutions that enable target advertising and personalized experiences that enhances subscriber’s viewing experience, buying power and loyalty while achieving more operator revenues.

Challenges and opportunities

Linear TV ad insertion

Targeted content, advertising, and protection

Ad insertion allows TV operators to insert ads relevant to customers in a local area (serving group) to national TV channels. CommScope is a market leader in digital program insertion (DPI) for local advertising, with over 15 years of experience, managing more than 60,000 DPI channels in the field. We offer a complete Ad Insertion product portfolio to address the needs of Live, VOD, TSTV over traditional and OTT delivery platforms.

Linear TV Ad Insertion Diagram 1

A solution that includes our Emmy-winning advertising products and comprehensive professional services enables operators to generate revenue from local advertising with low total cost of ownership (TCO).

Linear TV Ad Insertion Diagram 2


CommScope solution for local ad insertion for cable TV: the benefits are easy to see

  • Increase revenue
  • Eliminate risk
  • Reduce OPEX
  • Market-leading, field-proven solution
  • Designed for reliability and high availability to ensure uptime of revenue-generating services
  • Open standards mean easier, faster multi-vendor integrations: SCTE 30, SCTE 35, ESAM, SCTE 130, VAST, VMAP
  • Lowest total cost of ownership (TCO) in the industry

SkyVision Linear Advertising Management Suite

  • Supports national, regional, and zone-based ad insertion
  • Features multiple levels of redundancy to deliver reliable ad delivery and high run-rates
  • Comprehensive content management, schedule management, monitoring and alerting, reporting and verification
  • Integrated with all CCMS-compliant Traffic and Billing Systems and all SCTE 30-compliant splicers
  • Supports SD and HD, as well as MPEG-2 and MPEG-4 H.264 streaming

XMS Ad Servers

  • Enables reliable Linear Ad Insertion
  • Optimal performance and cost efficiency
  • Maximum flexibility with adaptive storage technology
  • High reliability and availability with automated session resiliency
  • Solutions for large, mid-sized and small deployments

ME-7000 Converged Compression Platform

  • Performs ad splicing, transcoding for MPEG-2, MPEG-4 and HEVC
  • Efficient delivery of high quality linear broadcast video for IPTV, cable, satellite and OTT (ABR) applications

Additional resources

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  • Data Sheet: Advertising Discovery Services

    CommScope provides services to investigate, assesss and plan for monetiziation of premium video with targeted advertising.