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Video over IP networks needs to meet new, fast-changing customer expectations. By providing personalized video channels, and advertising targeted to specific demographics and individuals you can boost customer loyalty and tap into new sources of revenue.
Making smart decisions allows operators and content providers to monetize premium video content through targeted advertising on any device, and reduce churn by offering compelling personalized content. They can optimize these activities and improve inventory and campaign planning by leveraging rich content usage data and AI to gain a truly deep, up-to-date understanding of audience interests and media consumption.
CommScope’s proven experience in IP video can keep you ahead of the competition in the areas of IPTV evolution, advertising, OTT, and cloud-based video . Our technology and implementation services allow targeted advertising and personalized channels.
Video
Learn about the benefits of CommScope’s proven intelligent and efficient video processing and delivery solutions that enable target advertising and personalized experiences that enhances subscriber’s viewing experience, buying power and loyalty while achieving more operator revenues.
Ad insertion allows TV operators to insert ads relevant to customers in a local area (serving group) to national TV channels. CommScope is a market leader in digital program insertion (DPI) for local advertising, with over 15 years of experience, managing more than 60,000 DPI channels in the field. We offer a complete Ad Insertion product portfolio to address the needs of Live, VOD, TSTV over traditional and OTT delivery platforms.
A solution that includes our Emmy-winning advertising products and comprehensive professional services enables operators to generate revenue from local advertising with low total cost of ownership (TCO).
CommScope solution for local ad insertion for cable TV: the benefits are easy to see
SkyVision Linear Advertising Management Suite
XMS Ad Servers
ME-7000 Converged Compression Platform
Service providers and content providers need to deliver more value and engagement to clients seeking to reach the multiscreen consumer. CommScope Manifest Delivery Controller (MDC) enables this through innovative targeted advertising. MDC is a market-leading video manifest manipulator—a software solution for server-side dynamic ad insertion, personalization and analytics for ABR IP video. Using the MDC in conjunction with a pre-integrated third-party campaign management system, MDC allows every consumer to receive highly targeted advertisements and a personalized IP video experience.
CommScope MDC enables targeted advertisements and personalized video experiences on IP video services
Drive increased profitability of IP Video with personalization and optimization
CommScope Manifest Delivery Controller (MDC)
CommScope Professional Services
Today, cable service providers typically have parallel systems for IP and traditional set-top advertising, resulting in unnecessary complexity and cost. How can operators more effectively monetize their video content and unify their advertising infrastructure? CommScope’s software-based solution built on cloud-based technologies makes it possible to sell ads, manage campaigns, execute the ad delivery and provide reporting from a single platform. Unified ad processes and video delivery to IP and QAM devices that lowers cost through efficiency, automation and higher resiliency. Our solution leverages the switched digital video platform to allow service providers to capture viewer data and impression measurement of ads on QAM set-tops. CommScope’s advertising solution not only helps service providers migrate from traditional QAM ad insertion to a unified IP and QAM advertising solution, but also leverages a DAA (distributed access architecture) architecture and software-based products to improve set-top targeting and much more flexibility in creating and changing video multiplexes targeted to specific service groups.
Improve targeting of QAM set-tops through software-defined service groups and highly segmented networks
CommScope Manifest Delivery Controller (MDC)
CommScope Video Unified Edge
CommScope Switched Digital Video (SDV) Solution
Unified Campaign Management System
Today’s viewer faces an overwhelming choice, with multiple channels of scheduled content and vast libraries of on-demand programming. With CommScope Personalized Channels, subscribers can create their own channels or let the service provider create personalized channels for them based on AI. Subscribers get scheduled or on-demand content they want from their service provider and/or third parties on their screen of choice. This powerful pre-integrated solution allows providers to quickly launch differentiated, personal video services to their subscribers, driving engagement and loyalty.
Drive increased profitability of IP Video with personalization and optimization
High-density modular multi-video format encoder/transcoder with grooming, splicing and multiplexing
Video manifest manipulator for ad insertion and personalization
IP-centric platform for video grooming, splicing and re-multiplexing
Data Sheet
CommScope provides services to investigate, assesss and plan for monetiziation of premium video with targeted advertising.
eBook
Download the eBook to learn more about overcoming the top 5 challenges in server-side IP ad insertion.
