as one of the ‘greatest
successes’ of the European Union (EU), a new law to
abolish roaming charges for people using mobile phones abroad could have a
significant impact on revenue streams for operators.
new rules - which have been in place since mid-June - mean that citizens
travelling within the EU are now able to call, text and browse the internet on
mobile devices at the same price they pay at home.
CLICK TO TWEET: Did you know the future is bright because it is built on smarter networks?
this news has largely been greeted as a triumph from consumers across the
continent, many telecoms operators are now having to find new ways to
differentiate themselves from their rivals or they could be quickly bracing
themselves for potential market losses.
longer able to charge customers for roaming across most of Europe, operators
must now place even more of an onus on ensuring their network is speedy,
reliable and consistent across all countries.
Now Meets Next
speaking to network operators in Europe and around the world, they know the
demand for performance will continue, from bandwidth to batteries, across every
technological dimension. If millennials
are exacting, then Generation Z, consumers under the age of 25, will be the
generation that builds on this, blurring the lines of their identities with the
technology that enables them.
Always On generation sees the smartphone as the social hub. In fact, more than two thirds will make
purchases via social media directly and 60 percent will not use an app or a website
if it’s too slow to load, according to ‘The Generation Z: Study of Tech Intimates,’ a survey which
includes participants in eight major cities, including London and Berlin.
The best mobile and wireless connectivity stimulates
good news is Europe continues to take steps to stimulate growth, announcing ambitious plans to
invest in high capacity networks and spend billions on connectivity. Industries like
financial technology, healthcare, construction and transportation are spurring
regional development of cloud while Microsoft, Amazon and Google have expanded
data centre capacity across the region.
week, I’ll be spending time in Munich
meeting with customers, partners, operators and thought leaders to discuss how
communications technology can give us better network coverage, greater
broadband access, increased capacity and data storage to meet consumer demands.
all have a rich legacy, but an even brighter future.