son recently celebrated his 11th birthday. What did he want for a
birthday present? His own YouTube channel. He negotiated for days, saying all
his friends had a channel, and his cousin, almost 13, has had his own channel
for more than two years!
same week as his birthday, I received the results of a research study by
CommScope on Generation Z Tech
Intimates. Tech Intimates are frequent users of smartphones, and all agree
that they are the first among their friends to get the latest technology.
Although I wouldn’t place my son in the category
of Tech Intimate because I don’t always give in to his desire to have the
latest technology at his fingertips, he would absolutely say he is in this
group. Based on the survey results, I would agree.
CLICK TO TWEET: GenZ Tech Intimates admit to checking their smartphone on average every 3 minutes.
are several findings from the study that shouldn’t come as surprise to anyone
who knows a Gen Z. For example, they use their smartphones much more frequently
than a year ago, and almost two-thirds say it would be very hard to live
without it. What might come as a surprise is how often they admitted to
checking their smartphone – every three minutes on average! The graph above shows the number of times Gen Z check their smartphone in a typical hour.
findings that mirror the action of my son and his friends include things like
satisfaction with devices and Internet speeds. In general, they are far happier
with their smartphone than their cellular service. In fact, two-thirds of Gen Z
was most satisfied with their Internet speed at home, but far less happy at
work/school, in public places and just generally on-the-go (see images below). They indicated that
the ability to get online impacts not only who they socialize with, but also
the kinds of products they buy, how they make purchases and even where they go
does all this mean for service providers and businesses? These Tech Intimates
consume so much mobile bandwidth and are influencers in their peer group; there
is an opportunity to create loyalty with this generation as they look for
faster, more reliable and ubiquitous network connectivity.
what happened with my son? I’m finding that he is like every other kid his age,
so I gave in. He now has his own YouTube channel. We’ll see how long before he
negotiates a smartphone because, according to him, he is the ONLY ONE in his
class without one.
Do any of the findings surprise you? What other Gen
Z attitudes are you seeing that could impact communication networks? Besides a
famous YourTuber, find out what
other careers ranked high for Gen Z Tech Intimates.
Gen Z expects and values always-on/alwaysavailable
internet access. They are most satisfied
with their internet speed at home.
Gen Zers prefer and are far happier with their smartphone manufacturer
versus their cellphone provider.