This blog post is part of a series called “CommScope
Definitions,” in which we will explain common terms in
communications network infrastructure.
It’s a rainy day, and you decide to
stay in and watch TV. How will you watch your favorite show? Do you use traditional
cable? If not, perhaps you’re using an on-demand service, paying for just the content
you want to watch. Or, you subscribe to another service with ads either before
or spaced out throughout the show. Maybe you log on to your favorite streaming
service to have unlimited access to your favorite TV shows and movies ready to
start and stop at your convenience.
Subscription Video on Demand (SVoD) services
is often referred to as a streaming service. It is one of the most popular
versions of Over the Top (OTT) services. SVoD is any service where a customer can subscribe to an on-demand
video service without a long-term contract, rather subscribing monthly or
yearly for a flat rate with the option to cancel at any time.
CLICK TO TWEET: CommScope's Colleen McVeigh explains the definition of SVoD and how people use it to watch their specific content.
Chances are you currently subscribe
to more than one of these services and possibly even stream them simultaneously.
Picture a night where you are watching one service in your living room while
your roommate is watching a different service in the bedroom. Both of you desire
video on demand without waiting around on buffering or for the other user on
the network to finish their content.
No matter which SVoD service is
chosen—ones with broad catalogs such as Netflix or Hulu or more genre specific ones
like CrunchyRoll or Shudder—all run over the same network connections. Our
networks need to be strong enough to support the bandwidth needed to run
multiple SVoD services at once in an environment where subscribers often choose
their network operators based on their ability to support these same SVoD
As the number of SVoD services grows along with the
exclusive content they each produce, consumers will keep choosing to “tune in”
to these services to watch their perfect show. I’ll be watching Sci-Fi.