Just as Millennials and Generation X ahead of them, Generation Alpha (Gen Alpha) is
entering the scene and latching onto the newest technology. In 2050, the oldest
of Generation Alpha (who will turn 40 then) are predicted to be 35 million
strong and all those born to this
generation will number almost two billion. Gen Alpha (starting
in 2010 and continuing until 2025) are primarily children of Millennials. This
much-hyped “me” generation is shaping its tiny offspring into…well, “Mini Mes.”
are in their peak spending years right now and they are spending a lot on their
kids. Perhaps because they are the generation to be most affected by divorce,
they value family more than career or financial success and that means Gen
Alpha are influencing buying
habits while they are still in diapers.
kindergarteners are being assigned iPads in the classrooms. Toddlers are
comfortable posing for selfies and want to grab mom’s phone to look at YouTube videos
or play Lego video games. Even coloring books come with an app you can download
to make scribbles come to life. Tiny voices chirp demands to Alexa or Google
Home and they get results instantly. Alphas know they are important…hundreds of
selfies, starring roles in iPhone video clips, and a digital assistant that can
play them music on demand.
CLICK TO TWEET: Say hello to Gen Alpha. They are entering the scene and latching onto the newest technology. CommScope's Melissa Strait explains in this blog.
naming is typically a Western signifier with roots in the United States, but
shifts in global population, especially in India and China, will especially affect
this generation gap. Gen Alpha will be more connected globally as a community
and these kids in developing countries will shed tradition for technology.
Connectivity and commerce through technology will fuel growth for developing
countries and provide economic
opportunities for Alphas.
an entrepreneurial generation (with young YouTube personalities bringing in
adult paychecks), this generation will be more successful because of more information
available and time to fail, learn and try again.
If the internet is a tool for older generations and
a lifestyle for Millennials, then it is just as important for Gen Alpha. They
expect a strong always-there network connection just like we expect water,
plumbing, and electricity. No matter what generation you are a part of, being
connected will always be important.
Because connectivity is what we do,
we’re proud to say that CommScope is powering the present and empowering the
future. So, let’s shape the future together.