Infographics_small_imageAfter years of delivering presentations, I always have an important goal for everyone in attendance. I want everyone to take a nugget of valuable information home with them. I have also learned an important thing while giving presentations and that is that text-only slides are boring.

People love visuals. It’s been estimated that since 2007 visuals taken off the Internet and included in presentations has increased by an overwhelming 9,900 percent.

For a long time, there has been a widespread belief that any presentation audience could be categorized in three Visual, Auditory and Kinesthetic (VAK) or Visual, Aural, Read/Write and Kinesthetic (VARK) categories depending on the learning style that better suits the individual. That kind of analysis has been widely criticized, so I will not throw a lot of statistics at you about it.

However, in the data-overload age, we need an easier way to digest the massive amount of information we receive. In my opinion, infographics are a captivating, quick, fun and informative way to get to the point of a subject across to anyone. Of course this is not new to human beings. Graphical display of information is inherent to us. Let’s face it, we like pretty pictures and 70 percent of our sensorial receptors are in the eyes.

Wikipedia states that the earliest known infographics dates back to 1626 when Christoph Scheiner published the Rosa Ursina sive Sol. The book revealed his research about the rotation of the sun. It contained infographics featuring illustrations that demonstrated the sun’s rotation patterns. If you ask me, I believe cave paintings showing a hunting expedition can be considered an infographic.

A couple of years back, our Corporate Communications and Creative Services teams had the initiative to use infographics to communicate with engineers illustrating what technology can do for them. Many departments, from marketing to product managers, collaborated to put together interesting information in an intuitive way to tell the story—to generate quick visual reads. The creative minds behind the scenes took data and information and created visual assets that have been well received.

Do you want to learn about in-building wireless in a minute? Are you intrigued by why PIM happens indoors? Have you ever wondered how the broadband networks have evolved? Do you think that RJ45 connector was old fashioned? If your answers to those questions were yes, then I encourage you to check out our infographics page. More are on the way.

By the way, my actual all-time favorite infographic is the Pioneer Plaque, no words at all.

About the Author

Ricardo Diaz

Ricardo Diaz is the manager of digital tools and technology for CommScope, a global leader in infrastructure solutions for communications networks. He is responsible for defining the direction of CommScope’s digital tools, applications and interactive capabilities. Located in the Madrid Area in Spain, Mr. Diaz leads this effort through the development of comprehensive digital technology strategies. He develops tools that position CommScope as a leader in solutions marketing, leverages applications and systems to increase efficiency of the internal teams and customers, integrates electronic tools across CommScope with the support of IT, and creates roadmaps and architectures that will be flexible in incorporating new technologies into the marketing mix. Before joining CommScope, Mr. Diaz worked as a tech manager for both Lucent Technologies and Avaya. Upon CommScope’s acquisition of Avaya, Mr. Diaz became an engineer program manager, and was subsequently promoted to technical manager before gaining his current role. Mr. Diaz graduated from the Universidad Politécnica de Madrid with a telecommunications engineering degree.

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