there were a corporate buzzword trending list, Dennis Berman of the Wall Street
Journal has identified one that is hot—innovation.
his December 3
Berman cites data showing that in 2007, 99 companies in the S&P 500
mentioned “innovation” in their third quarter investor conference calls. Compare
that to this year, when the number almost doubled to 197—with “innovation”
tagged to things such as perfumes, pet tattoos, credit reports and
knew the corporate world was so awash in innovation? Ah, but there may be a
catch—not all, apparently, are true to the word’s definition. Instead, the
author claims, company leaders are actually describing their firms’ abilities
to compete, adapt or simply implement run-of-the-mill product extensions. It
seems that companies define innovation in ways that fit them best, but they use
the word because it has appeal.
took personal interest in Mr. Berman’s observations, as CommScope embraces
innovation as one of its three core
So did I blush with embarrassment after reading the article? Not one bit. In
fact, I’d suggest it validates CommScope’s proud and prominent use of the word.
people, I believe, associate innovation with inventions and the work done by
teams of engineers and scientists in an R&D setting. That is an accurate
definition and one that certainly applies to CommScope. We hold about 2,700
patents and patent applications, and have invested more than $1 billion in R&D
over the past decade. We continually rank in the Patent Board’s list of top corporate holders of
intellectual property in the telecommunications and communications sectors.
are proud of that, and how this work and investment benefits customers. But to
CommScope, innovation as a core value represents much more than R&D,
patents and inventions. Innovation is equally about creativity and new ideas.
innovate by constantly challenging ourselves and each other on ways to
meaningfully improve or change an existing process or way of doing things,
leading to a better outcome. We value and encourage fresh thinking that
stimulates new, creative approaches to a problem, or that sets in motion our
tackling of a new opportunity to achieve greater success with customers.
of the best innovations are not shiny new products. They may be an improved
customer service approach, a more efficient way to manufacture that helps deliver
products to customers faster or at less cost, breakthrough marketing campaigns
that resonate with customers, a clever method of solving a quality issue, or a
training program that helps salespeople create tighter bonds with partners and
that context, our innovators aren’t just wearing lab coats. All 12,000
employees within CommScope own and embody innovation every day.
my view on innovation. What’s yours? Let me know in the comment section below.