One Internet Minute on Singles’ Day - $1 Billion

Laura Laura Chen November 16, 2018

APAC_Singles_DayDepending on who you speak to, National Singles’ Day is either a day to commiserate or celebrate. It appears that many online shoppers and Alibaba, the creator of the world's biggest online shopping event, have chosen the latter. This year, on November 11, Alibaba smashed its own record with sales topping $30 billion in only 24-hours, soaring past last year's record of about $24 billion. Two years ago, a record 100,000 vehicles were sold online within 24 hours on Singles’ Day.

CLICK TO TWEET: National Singles' Day isn’t the only shopping festival being created to satisfy consumers’ appetite for consumption. CommScope's Laura Chen explains in this blog.

A digitally connected China

National Singles’ Day is yet another example that China has become an increasingly connected society. Digital payments, video streaming, online gaming and the usage of WeChat are all contributing to the nation’s exponential amount of data being consumed at work and on the go.

Online shopping has also taken a new form on Tencent’s WeChat. As the Chinese market becomes the strongest growth driver for global luxury brands, many established foreign brands are launching new products solely on the social media platform. For instance, Dyson, a British household electronics brand, tapped into the potential of social e-commerce, resulting in its hair-styling product selling out within a minute.

Online retailers are more optimistic as social e-commerce gains prominence. National Singles’ Day isn’t the only shopping festival being created to satisfy consumers’ appetite for consumption. Global luxury brands Dior and Michael Kors sold limited editions on WeChat’s mini programs during July’s Chinese Valentine’s Day (known as Qixi Festival) to boost their sales.

Delivering higher bandwidths and speeds for the future

Ninety percent of Alibaba's National Singles’ Day sales came from mobile phones last year while U.S. citizens opted to use their mobile devices on Black Friday.

Data is consumed or transmitted whenever a user connects his mobile phone to the Internet. A simple projection from Statista estimates that there will be 2.5 billion smartphone users in 2019 and this number will continue to grow steadily –this is not counting the servers and computers that the phones and tablets are connected to and all other devices which create data.

The global demand for data is growing exponentially as users embrace the convenience of the internet. As a result, global data centre traffic is expected to triple by 2021, according to industry reports. This exponential increase in bandwidth demand raises a key question for online retailers, “Is there enough capacity to deliver the required bandwidth and speeds before the next shopping festival?”

Migrating data center to higher speeds and increased capacity is inevitable for all organisations, but it does not have to be a tedious or an expensive process. Every network is unique and CommScope’s High Speed Migration platform is just one way we are helping customers shape the always-on networks of tomorrow.

About the Author


Laura Chen

Laura Chen is Vice President, Enterprise Sales of Greater China for CommScope, a global leader in infrastructure solutions for communications networks. Ms. Chen is responsible for all aspects of sales and customer relationships for the SYSTIMAX® Solutions business in Greater China. In this position, she executes the sales strategy and deals with key verticals and geographical expansion in the region.

A veteran in the industry, Ms. Chen first joined AT&T in 1995, having worked in the telecommunication and CATV industry. In 2000, she assumed the position of sub- region sales manager in charge of the East China SYSTIMAX Solutions business, which she maintained from the company’s transition from Avaya to CommScope. In 2007, she took on the position of national sales manager in charge of Greater China sales, where she achieved a revenue growth of 22 per cent from 2007 to 2008. In 2010, Ms. Chen assumed the position of regional sales director of Greater China. In 2015, Laura is promoted as VP, Enterprise Sales of Greater China.  An outstanding team player, Ms. Chen has been awarded the AP Coach of the Year award in 2007 and the Strategic Sales Initiative Person of the Year in 2009.

In 2015, Laura earned a master’s degree in business administration from The University of Hong Kong. In 1990, she graduated from Shanghai University, receiving a bachelor’s degree in telecommunication. She also holds an e-business program certification from CEIBS, a China executive marketing program diploma from Shanghai Jiaotong University and a strategic leadership program diploma from INM (International Negotiation & Management Co.) in the United States.