Depending on who you speak to, National Singles’ Day
is either a day to commiserate or celebrate. It appears that many online
shoppers and Alibaba, the creator of the
world's biggest online shopping event, have chosen the latter. This year, on
November 11, Alibaba smashed its own record with sales topping $30
billion in only 24-hours, soaring past last year's record of about $24 billion. Two years ago, a record 100,000 vehicles were sold online within 24
hours on Singles’ Day.
CLICK TO TWEET: National Singles' Day isn’t the only shopping festival being created to satisfy consumers’ appetite for consumption. CommScope's Laura Chen explains in this blog.
digitally connected China
National Singles’ Day is yet another example that China
has become an increasingly connected society. Digital payments, video
streaming, online gaming and the usage of WeChat are all contributing to the
nation’s exponential amount of data being consumed at work and on the go.
Online shopping has also taken a new form on Tencent’s
WeChat. As the Chinese market becomes the strongest growth driver for global
luxury brands, many established foreign brands are launching new products
solely on the social media platform. For instance, Dyson, a British household
electronics brand, tapped into the potential of social e-commerce, resulting in
its hair-styling product selling out within a minute.
Online retailers are more optimistic as
social e-commerce gains prominence. National Singles’ Day isn’t the only
shopping festival being created to satisfy consumers’ appetite for consumption.
Global luxury brands Dior and Michael
limited editions on WeChat’s mini programs during July’s Chinese Valentine’s
Day (known as Qixi Festival) to boost their sales.
higher bandwidths and speeds for the future
Ninety percent of Alibaba's National Singles’ Day
sales came from mobile phones last year while U.S. citizens opted to use their mobile devices on Black Friday.
is consumed or transmitted whenever a user connects his mobile phone to the
Internet. A simple projection from Statista estimates that there will be 2.5
billion smartphone users in 2019 and this number will continue to grow steadily
–this is not counting the servers and computers that the phones and tablets are
connected to and all other devices
which create data.
The global demand for data is growing
exponentially as users embrace the convenience of the internet. As a
result, global data centre traffic is expected to triple by 2021,
according to industry reports. This exponential increase in bandwidth demand
raises a key question for online retailers, “Is there enough capacity to
deliver the required bandwidth and speeds before the next shopping festival?”
Migrating data center to higher speeds and
increased capacity is inevitable for all organisations, but it does not have to
be a tedious or an expensive process. Every network is unique and CommScope’s High Speed Migration platform is just one way we are
helping customers shape the always-on networks of tomorrow.