Access to superfast broadband and speedy 4G services – we
all have that as standard, right? Well, actually no. Unfortunately, this isn’t the
case across Europe. While those in larger metropolitan cities such as London, Brussels
and Luxembourg might be lucky enough to have consistent, high quality
connectivity, it is not an equal playing field for those in rural areas.
The role broadband plays as an enabler cannot be
underestimated. For small businesses, reliable broadband provides the
opportunity to reach a global audience – and could even be the difference
between success and failure. For the elderly or hard-to-reach individuals,
reliable connectivity access can prevent issues such as social isolation and
With broadband and - increasingly - 4G mobile services
becoming ever-present in many people’s everyday lives, it is critical that
everyone across the continent has the same access to the opportunities it
Addressing the connectivity
One way the industry could seek to address this challenge is
through Fibre-to-the-Home (FTTH) technology, widely considered the fastest and
most reliable way to access the Internet. FTTH has the potential to open the
door to a wide range of services and applications, both for entertainment and
productivity, delivered right to the home or office.
While access to fibre will play a critical role in
supporting the growth and development of small businesses, as well as
connecting families and friends across the globe, we must not ignore the key
role mobile coverage plays as well.
Whether inside a large building, a crowded area or even a
rural region, operators must also consider the importance of access to speedy
and reliable mobile phone coverage. Wi-Fi isn’t always available, and sometimes
provides inconsistent and even unsecure access to networks, so therefore 4G
must be available for consumers and businesses alike.
High speed fibre broadband and cellular connectivitysupports economic growth and an improved quality of life for everyone. And this
should be available across all parts of Europe – no matter how rural or
With subscribers clamouring for more and more bandwidth and
a higher quality of service, network operators must continue to look for faster
ways to deploy high speed mobile and broadband networks – and fibre should play
a key role as part of these pledges.
Today, 4 November, is Gimme
Fibre Day. Now is the time to put fibre at the heart of your connectivity