The company that began as a small provider of cabling to the nascent
cable TV market in the 1970s has blossomed into a multi-billion dollar,
global infrastructure leader with solutions installed in the world’s
best wireless, wireline, enterprise and cable television networks.
Beginning today, its new branding will better reflect the energy,
capabilities and leadership that CommScope provides every day in serving
its vast array of customers across multiple markets.
CommScope’s new corporate identity is more representative of the company
today and its role as a trusted resource and partner to network
providers around the world. The brand makeover is the first for
CommScope since the mid-1990s and follows the acquisitions of Avaya’s
Connectivity Solutions division in 2003 and Andrew Corporation in 2007.
The new brand initiative portrays a more dynamic company with a
contemporary look and feel and a more structured hierarchy of product
and solution brands serving the telecom carrier, cable television,
business enterprise and government markets.
“This is an exciting time for CommScope as we embark on the next phase
of the company’s growth as a private company and as the global economy
continues to rebound,” said Ted Hally, chief commercial officer,
CommScope. “The introduction of our new corporate identity is a piece of
that future, helping us tell a more unified story with clarity across
the many markets and geographies we serve.”
“CommScope has grown in size and expanded into new markets over the past
decade, yet our branding wasn’t accurately reflecting the company we
have become. Today, we have energized and modernized the look and feel
of our brand, better defining to the market who we are. We also are
integrating our strategic brands, while preserving their valuable equity
and eliminating confusion with legacy corporate identities. CommScope no
longer is a collection of separate businesses but one CommScope—an
integrated global team of solution providers united in support of our
great roster of customers.”
The new CommScope brand initiative includes:
A tiered hierarchy of brands, in which CommScope will be the lead
brand across all of its served markets.
The design of a new logo featuring stylistic logotype in all capital
letters, with an embedded and redesigned corporate icon that moves
away from the previous “cable” icon.
A change in corporate color to cyan blue from the previous teal green.
The formalization of At Home, At Work and On the Go terms to represent
the three primary market segments—broadband (cable TV), enterprise and
wireless—served by CommScope today, and the introduction of icons to
symbolize each. The On the Go icon features the well-known “Andrew
flash” that stood as Andrew Corporation’s logo for decades and is seen
in wireless networks around the world.
Use of former corporate brands Andrew® and SYSTIMAX® as
solution brands in the On the Go and At Work markets.
These changes will be introduced in phases beginning immediately and
continuing into 2012. CommScope will feature the new brand identity at
its exhibit at the International CTIA WIRELESS 2011®
trade show and conference, taking place March 22-24 at the Orange County
Convention Center, Orlando, Florida.
“CommScope has a rich and cherished history, with roots that trace back
to the formation of the cable television infrastructure, the first
wireless networks and networking of the world’s first data centers and
intelligent buildings,” said Fiona Nolan, marketing vice president,
CommScope. “Today, corporate LANs, cell phone networks, the Internet,
on-demand cable TV and other advanced networking applications all depend
on technology we’ve developed. Now our customers will experience our
brand consistently across continents—the same integrity, honesty, and
reliability we’ve displayed for years, only now with a fresh burst of
energy, color, and story that can only come from the power of one
CommScope, Andrew, and SYSTIMAX are registered trademarks of
has played a role in virtually all the world’s best communication
networks. We create the infrastructure that connects people and
technologies through every evolution. Our portfolio of end-to-end
solutions includes everything our customers need to build
high-performing wired and wireless networks. As much as technology
changes, our goal remains the same: to help our customers create,
innovate, design, and build faster and better. We’ll never stop
connecting and evolving networks for the business of life at home, at
work, and on the go.
This press release includes forward-looking statements that are based on
information currently available to management, management’s beliefs, as
well as on a number of assumptions concerning future events.
Forward-looking statements are not a guarantee of performance and are
subject to a number of uncertainties and other factors, which could
cause the actual results to differ materially from those currently
expected. In providing forward-looking statements, the company does not
intend, and is not undertaking any obligation or duty, to update these
statements as a result of new information, future events or otherwise.