iTRACS Corporation, Inc., a global leader in data center management software, is increasingly recognized as a vendor of choice for organizations seeking to manage the complexities, cost issues, and growth challenges of the modern data center. iTRACS Converged Physical Infrastructure Management® (CPIM®) technology has been embraced by 4 of the 7* industry-recognized global leaders in data center design and management. CPIM is currently being deployed on a global scale in some of the world’s largest data centers.

To serve this growing portfolio of market-leading innovators in data center infrastructure management and design, iTRACS is pleased to announce the opening of an office in Silicon Valley:

iTRACS Corporation, Inc.
2900 Lakeside Drive, Suite 150
Santa Clara, CA 95054
Phone: (408) 777-6901

“iTRACS CPIM® gives data centers a powerful new way to see, understand, and manage their physical infrastructure – the complex web of IT assets, core facilities equipment, and network and power connectivity that are at the heart of their operations,” said Elizabeth Given, President and CEO of iTRACS. “We offer a rich combination of interactive 3D visualization, actionable management information, and what-if scenarios that are helping our clients manage these assets and unleash the true strategic value of the data center as an enabler of the business.”

Physical Infrastructure: The New Priority

Ms. Given points to skyrocketing data center energy bills and new opportunities in virtualization, cloud computing, and SaaS as some of the “game changers” that are rendering conventional 2D spreadsheet-driven management approaches obsolete. “The agility, flexibility, and manageability of the physical layer has a direct impact on the ability of IT to fluidly serve the business. Whether you’re deploying a public or private cloud, offering a hosted service like SaaS, or managing the trade-offs between an on-premise build-out or co-location, the physical infrastructure now needs to be managed as dynamically as the logical layer. We believe this requires an interactive, holistic 3D environment that shows you all physical assets and their
interrelationships in context – the data center as a living, breathing IT ecosystem that you can navigate by pointing and clicking,” said Ms. Given. “Companies are seeking new levels of value from their physical infrastructure. They are also seeking a new level of agility and value from the partners with whom they do business.”

* Pike Research, 2010

About iTRACS

iTRACS is the global leader in Converged Physical Infrastructure Management™ (CPIM) solutions featuring the world’s first holistic view of the data center using an interactive, navigable 3D environment. This 3D interactivity is unleashing new possibilities about the design, management, and optimization of modern physical infrastructure. Today, iTRACS solutions are being globally deployed in some of the world’s most complex data centers and IT infrastructures, helping organizations manage change, improve energy efficiency, minimize risk, and optimize the business value of the entire IT physical infrastructure investment.

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William Bloomstein