iTRACS™ Corporation, Inc., a global leader in data center infrastructure management (DCIM), today announced that it has been included in the list of “Cool Vendors” in the Cool Vendors in Data Center Infrastructure Management Tools, 2011* report by Gartner.

The Gartner analyst team recommended that IT executives should “evaluate and pilot test new Data Center Infrastructure Management (DCIM) tools” and “ascertain the power consumption, capacity, and likely growth rate for your data center.” Further they believe “DCIM is likely to be self-funding — the cost of tools is likely to be offset by the savings in power costs that DCIM helps enable.” The analysts included iTRACS Converged Physical Infrastructure Management® (CPIM®) in the Cool Vendor category.

“As data centers have shown a dramatic increase in physical infrastructure and power consumption, the need for the management of more-complex data center resources from the physical perspective has increased,” said Gartner in its report.

“iTRACS is transforming the way physical infrastructure in the data center is seen, managed, and optimized,” said Elizabeth Given, president and CEO of iTRACS. “CPIM’s convergence of interactive 3D visualization, actionable insight, and what-if scenarios is delivering unparalleled positive impact in the management and on-going reduction of energy costs within some of the world’s most complex global IT infrastructures. CPIM offers the world’s only interactive 3D environment for seeing and managing IT infrastructure. Our advancements in Data Center Infrastructure Management are a manifestation of thought leadership matured through the development of value-based relationships with our clients and unrelenting focus on our core competency – physical infrastructure management. Working together with our customers, we continue to advance the application of technology to address the challenge of today’s unsustainable data center power consumption. We believe that our inclusion in the Gartner Cool Vendors report is confirmation of our approach and testimony to its innovation and results.”

iTRACS: Creating transformational business value for its clients

“IT executives are being asked to create business value for their organizations faster than ever,” said Tom Reedy, iTRACS Executive Chairman of the Board. “Their mission is to impact revenue, profitability, and competitive success in the midst of a number of global trends that are converging to create unprecedented volatility and technological change. IT is no longer simply a utility for the business – IT is the business. iTRACS understands this and has a robust, performance-based Data Center Infrastructure Management solution to help companies optimize their infrastructure investment. We’re pleased that Gartner has recognized our contribution.”

*Gartner, Inc., Cool Vendors in Data Center Infrastructure Management Tools, 2011, Jay E. Pultz, Jeffrey Hewitt et al, May 2, 2011.

About the Cool Vendor Selection Process

Gartner’s listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.
Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn’t do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner’s interest or curiosity in approximately the past six months.

About iTRACS

iTRACS is the global leader in Converged Physical Infrastructure Management™ (CPIM) solutions featuring the world’s first and only holistic view of the data center using an interactive, navigable 3D environment. This 3D interactivity is unleashing new opportunities in the design, management, and optimization of modern physical infrastructure. Today, iTRACS solutions are being globally deployed in some of the world’s most complex data centers and IT infrastructures, helping organizations leverage cloud computing, SaaS, and other game-changing technologies. Improve energy efficiency. Manage change. Minimize risk. And optimize the business value of the entire physical infrastructure investment.

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William Bloomstein