Pay TV for the streaming age

Anthony Zuyderhoff October 9, 2020

2020_streaming_videoI’m sure you have been accused of telling your kids a story using the line, “I remember when I was your age…” Where this relates to TV and if you were born in the 1970s like me, does anyone remember having, to get up to physically change channels or having only 3 or 4 channels to choose from?  What about having to adjust the indoor antenna to get a decent picture!

Times surely have changed. Not only have TVs changed but how we watch and consume content has changed as well. I think most of us would agree that TV and content related changes have been quite positive. In fact, many believe we are in the middle of a second golden age of television. There is now so much unique content at our fingertips:

  • Netflix, Disney +, Amazon Prime and other platforms are investing billions in original content.
  • Programmers and broadcasters are also opening up their back catalogs, making them available to their subscribers.
  • And Studios are beginning to bypass traditional movies theaters.

As the COVID-19 pandemic continues, people are staying home and streaming more content than ever before. Our TVs and other screens have been transformed into our concert halls, movie theatres, classrooms, and social gathering locations.

CLICK TO TWEET: Why are streamers becoming so popular for service providers and customers? CommScope’s Anthony Zuyderhoff explains in this blog.

This explosion of content comes also with some consumer frustration. One could argue there is risk of streaming fatigue and confusion with how and where to find desirable content becoming more complex.

Service providers therefore have a great opportunity to deliver real value to their subscribers by providing a one-stop shop for all the popular streaming services and offering their broadband only customers an introduction to video services. At CommScope, we have introduced a new range of devices we call the “streamer.” These devices enable service providers to offer a cost-effective service that is easy to set up as well as fast and intuitive to navigate using either your remote control or voice. Given their ease to purchase and continually upgrade, the popularity of service provider streamers continues to grow.

We’re seeing several global operators who are benefiting from offering streaming devices and the associated aggregation, universal search and recommendation engines to their customers. In North America, Comcast scored a hit with its “Flex” service. Liberty Global also recently launched a service to some of their footprint emphasizing not just the flexibility of the device but also the environmental benefits in terms of recycled material and energy efficiency. I predict that this type of streaming service model will continue to expand globally as more providers bundle their broadband services with an aggregated streaming platform.

It is inevitable that future generations will also be telling their children, “When I was your age,” but in the meantime, let’s continue to enjoy and optimize this new golden age of television.

About the Author

Anthony Zuyderhoff

Anthony leads the global product development for HMS – Home Media Solutions which compromises all the in-home media (audio and video) devices and solutions for CommScope. Anthony has full P&L responsibility for this business which in 2019 contributed over 2B$ of revenue.  CommScope is the market share leader in this segment with a broad customer based in every corner of the world.   Prior to this role, Anthony held a similar position focused on non-North American customers.  Prior to that he was Vice President CPE Sales & Sales Engineering for the ARRIS International Business Operations.

Anthony joined ARRIS in 2013 via the acquisition of Motorola Home.  During his 10 years at Motorola, Anthony was National Sales Manager in Canada and subsequently was offered a position in Europe where he held several sales, business development & strategic partnership positions. Prior to Motorola he worked as Sales Director at ADC in Montreal, Canada.

He holds a BA, Political Science and Economics from Hofstra University New York, USA and a Partial Masters International Relations & Economics from Laval University, Quebec, Canada.

He is currently based in the United Kingdom.