As I ordered my daughter’s dress for a wedding off Amazon,
confirmed my online monthly order of essential oils, renewed our vehicle
registration online, and downloaded my data history from Facebook, I thought
about a recent report I read. The 2018
Internet Trends Report, released by Kleiner Perkins Caufield & Byers,
had some interesting observations that related to my everyday use of the Internet.
Not surprising is the daily media usage by adults, which is
5.9 hours per day with 3.3 hours on mobile, 2.1 on a desktop/laptop and .06 on
other connected devices. When I analyzed my day, I found that I started at home
on my smartphone checking work email first thing when I woke up, then personal
email and finally a quick check of social media- all before 6:30 a.m.! Between
work and personal emails, texts, online research for work, and other social
media, I easily accounted for almost 6 hours of media time.
CLICK TO TWEET: How much time do you spend on the Internet? You may be surprised (or not) on what the 2018 Internet Trends Report has to say. CommScope's Kris Kozamchak explains in this blog.
The report also states that the global penetration rate for
the Internet is at 49 percent, but growth is slowing there as well. It wasn’t a
surprise when I thought about what we are seeing at CommScope. Communication
networks are prevalent in most cities and now even in rural areas. What we are
seeing is the need for densification
as people that are already using the Internet connect more devices and use more
Finally, the survey found that global smartphone shipments
aren’t growing. Again, not surprising and a recent
announcement from Samsung on a change to their smartphone strategy
underscores this finding. Personally, I’ve found that my current smartphone
works just fine as long as I have the apps that I need and an Internet
That connection to the Internet is becoming more vital to
everyday life. Without the connection, whether wireless or wired, the Internet
and all its information and applications would be useless to me. The Amazon
Shopping app or ecommerce site to renew my registration wouldn’t be possible.
What started as a connection via dial-up to get email and
access the web (think “You’ve got mail”) has now become the ability to purchase
cool earrings via a smartphone while sitting at your son’s baseball game.
Take a look at the report
and let me know if there were any surprises.