Generation Z (Gen Z) is defined by Pew Research as those “born
1997 onward.” Research shows that cell
phones and wireless technology is important to Gen Z. The “always on” Gen Z
don’t remember a time when wireless didn’t work. For Gen Z, smartphones are:
- The new credit card
- The new movie ticket
- Their gaming device
- Their television
They are Gen Z’s ID and identity. Networks and service providers need
to understand how to best meet this growing demand in the United States and
globally, especially with the much-touted 5G rollout.
CLICK TO TWEET: What does 5G mean to Gen Z and your network? CommScope's Melissa Strait explains in this blog.
A 2018 Pew Research study, “The
promise of 5G”, analyzed how consumers feel about 5G. The promise of faster
speeds and less buffering appealed to most, but interest peaked among
18-24-year-olds, with 71 percent finding it “very appealing.”
And it’s no wonder. Gen Zers in New York, London, Tokyo, Seoul, and Buenos
Aires check their smartphone more than 20 times each waking hour, and 59
percent of all would find it extremely difficult to go a day without
Music consumption is important to Gen Z. Most music genres are cemented
as preferences around ages 13 and 14, but Gen Z switch back and forth between
genres and listen to at least five musical genres on a regular basis. In a 2018
survey of Gen Z females, 94 percent of respondents cite music as “important” to
their lives and nearly the same say it impacts their mood. YouTube is the
favorite destination for discovering new music and for regular listening,
Spotify, radio, and CDs
They are not just consuming, but they are creating content as well. Gen Z creates more unique online content,
like YouTube videos, than any other generation. “Less buffering on videos,” is
one thing youth point out for mobile
providers to improve on. As the future points to 5G and new technology,
like virtual reality and augmented reality, low latency broadband connections
become important to customer value.
And connectivity is highly valued. “Younger consumers place more value
overall on the internet and what it affords them,” states Pew Research, showing
consumers under 40 (Millennials and Gen Z) are more likely to pay more for
internet, even if they made far less money than their Gen X and Baby Boomer
Gen Z differentiates itself from Millennials by being part of
technology rather than being influenced by technology. Is it any wonder that
their top aspiration is being a YouTube celebrity above traditional career paths of doctor and teacher?
Wireless provides more than just a way to stay connected; Gen Z is and
will continue to shape how older generations use technology and how fast 5G is
So, how important is 5G to you and your networks? We can help you stay
connected with wireless technology and understanding network demands. That’s
why we offer a variety of free
eBook resources to provide a better understanding of the solutions that
help your network run faster and more reliable. We hope this valuable
information will help foster a greater understanding of, and appreciation for,
the technology, science and business behind modern communications.
What other eBooks would you like to see CommScope publish?